Raymond Osero

Digital Marketing Manager

years of experience
Florianopolis, Santa Catarina, Brazil

About Me

Marketer with 5+ years of results-oriented experience in the technology industry with various skill sets including content strategy, SEO, web content optimization, copywriting, long-form content development, social media management, business, and general administrative office skills. Oversaw content marketing initiatives for legal-tech SaaS company by building evergreen lead generation funnels delivering mid-size and enterprise-level clients.

Technology Expertise

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Employment History

Employment Experience

Digital Marketing Specialist

Bluelight Consulting (2021-Present)

Key Responsibilities

  • Content Marketing Strategy Development
  • SEO Content optimization
  • Social Media Marketing
  • Business writing

Content Strategist

Ray's Content Marketing Book (2021-Present)

Key Responsibilities

  • Content Strategy Consultation
  • Content Strategy Development
  • Content Strategy Implementation Solutions

Digital Marketing Specialist

Secure Privacy (2019-2021)

Key Responsibilities

  • Creating long and short-form SEO Blog Content
  • Executing keyword research
  • Managing brand social media accounts
  • Producing Stock videos for YouTube and social media marketing
  • Monitoring and reporting analytics, as well as identifying content growth opportunities

Head of Content

The Growth Agency (2019-2021)

Key Responsibilities

  • Developing content strategy for marketing and advertising success
  • Managing contact network with all customers and partners
  • Managing SEO content marketing for clients in the Technology, Blockchain, and Finances sectors
  • Ad and Landing page copywriting
  • Producing promotional stock videos
  • Researching and developing high-level client content assets including marketing and sales presentations, newsletters, and case studies
  • Tracking performance analytics and identifying content growth and retargeting opportunities

Creative Content Writer

Freelance (2017-2019)

Key Responsibilities

  • Wrote over 200 high-traffic articles for blogs in Travel, e-commerce, SaaS, and Technology spaces.
  • Worked with remote clients both nationally and internationally to increase traffic an average of 5%–10% monthly.
  • Coached three writers in content writing best practices, helping them improve employer satisfaction by 50%.

Data Entry Specialist

Jesuit Hakimani Center (2015-2016)

Key Responsibilities

  • Prioritize and batch material for data entry
  • Input information quickly and accurately from a variety of sources into a computer database
  • Data analysis with the help of data management tools such as SPSS

Sales Manager

Mobicom Kenya Ltd. (2010-2011)

Key Responsibilities

  • Achieve branch objectives through effective planning, setting sales goals, analyzing data on past performance, and projecting future performance.
  • Strategically foster customer engagement.
  • Responsible for motivating and advising the reps to improve their performance, as well as hiring and
  • training new sales representatives.
  • Ensure that the sales department works cross-functionally with executives from other departments
  • Managing sales' reps petty cash payments and front office sales
  • Stock-taking

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